Patch 1.02 has come to cheap NBA 2K16 coins the Xbox One, after first being made available to the PC and PlayStation 4 editions of the game earlier this month.
When looking at monthly sales we can see that the PlayStation 4 has consistently outsold the Xbox One each month since launch with the only exception being the holiday season last year and a couple of other months. Microsoft were very aggressive during the last holiday season and the results have shown that the Xbox brand still has a huge following in the US where it has been most successful over the years. However, despite the Xbox One’s lower price and large amount of value on offer the PlayStation 4 continues to remain ahead every month.
Halo 5 will be the software title to watch next month. Every mainline Halo game since the Xbox 360 has opened with 3 million units or more during its launch month and Gamestop expects that to be no different with Halo 5. In a quarterly report they said that they expect Halo 5 to be the highest selling game during the 3 month period ending in October which means they expect Halo 5 to sell more in 1 week than any other game can in that 3 month period (August, September & October). The PlayStation 4 doesn’t have any big exclusive titles launching in October that can match Halo 5′s selling power but it does have a price cut and new bundles.
In the US the PlayStation 4 now has a comfortable lead over the Xbox One in terms of hardware sales and as I expected the gap between the PS4 and XB1 has grown even further. Microsoft will be hoping for a repeat of last year where they were able to close the gap down to around 500,000 and will be even happier if they can reduce the PS4 lead even more. However the Xbox One has had to go through a lot to keep up with PS4 in terms of unit sales and it won’t have been cheap for Microsoft. This year I expect Microsoft will attempt to compete on value rather than drop the price again.
It is important to note that there is a big difference between an official price drop and a retailer specific deal. What I’m saying is that the official price point should still remain at $349 from Microsoft. I don’t expect them to announce any official price drop at all, whether it be temporary or permanent. Microsoft have already announced a whole heap of bundles which provide plenty of value and will sell well at the price points they are at.